After the success of Crash the Super Bowl, Doritos created Legion of the Bold — an evergreen crowdsourcing platform that gives artists and creators the chance to make everything from videos to social content. The Legion currently creates almost every image for the Doritos Instagram account. Our team comes up with ideas and then we brief the Legion community. The best submissions are chosen, and I write copy for each post. Check out a few of my favorites below.
Instagram posts
When your mom calls you by your brother’s name… 📸Patrick Moore from DoritosLegionoftheBold.com
Great for warmth — bad for s’mores. #FlaminHotFire 📸by Jason Hall from DoritosLegionofTheBold.com
Nacho average snow angel. 📸 by Dante Burgos from DoritosLegionOfTheBold.com
How did you think we got to work? #LegallyCantDrive 📸 Xavier Owens from DoritosLegionoftheBold.com
We have these posted around the office. Real morale booster. #MotivationMonday 📸 by Steve Wilson from DoritosLegionoftheBold.com
Suns out, buns out. #SpringBreak 📷 by Liat Mascho from DoritosLegionoftheBold.com
Wake up and smell the Doritos. 📸by Sal Peretti from DoritosLegionoftheBold.com
Found this workout tape in the attic. #FBF #WorkinIt #Doritos 📹 by Good Golly from DoritosLegionoftheBold.com
All Doritos go to heaven. 📸by Charles Ingram from DoritosLegionofTheBold.com